This is an animation that we produced for a tablet launch event in China. The tablet is built with the powerful ZMS chip and is beautifully engineered with a lot of unique features.
The key selling point that we want to convey is how beautiful, light and thin it is and yet powerful enough for daily media consumption, especially in the audio department. Hence, we use light weight rotation and smooth slide transitions throughout the trailer.
Everyday objects that everyone is familiar with such as pencil and magazine are picked to do attributes comparisons with the tablet. So that it is more relatable and easier to imagine.
